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Companies That Use Salesforce: 10 Well-Known Customers and How They Use It

List of Companies Using Salesforce
top 10 companies who are using salesforce crm

Salesforce is the world’s most widely used cloud CRM platform. The company reports more than 150,000 customers, and industry trackers put its share of the global CRM market at around one fifth, which is more than any other vendor. Companies in banking, retail, automotive, travel, manufacturing and many other industries use it to manage customers, sales and service in one place.

Below are 10 well-known companies that have shared how they use Salesforce, followed by the IT services firms that hire Salesforce developers, and what all of this means if you are planning a Salesforce career.

What is Salesforce used for?

Salesforce stores all customer information in one system, so sales, service and marketing teams see the same data. Companies use it to track leads and deals, answer support requests, run marketing campaigns, automate approvals and build custom apps with Apex, Lightning Web Components and Flow.

10 well-known companies that use Salesforce

These companies appear in published Salesforce customer stories. The results below are as reported by the companies and Salesforce.

1. adidas (sportswear)

adidas uses Salesforce to deliver faster, more personalized digital commerce for its shoppers.

2. Canon (imaging and printing)

Canon uses Salesforce to capture customer activity, avoid duplicate work and give managers real-time visibility of what sales teams are doing. It also uses Chatter to connect employees across the company.

3. American Express (financial services)

American Express has used Salesforce to modernize its customer service for a digital age.

4. Aston Martin (luxury automotive)

Aston Martin uses Salesforce to bring customer insights together in one place and support its growth.

5. Bentley Motors (luxury automotive)

Bentley Motors uses Salesforce Customer 360 to build a complete view of each customer.

6. AirAsia (airline)

AirAsia uses Salesforce to give customers faster, more unified support across several channels.

7. ADP (payroll and HR services)

ADP uses Salesforce to help its sales teams sell on mobile devices and understand customers better.

8. Best Buy Canada (retail)

Best Buy Canada reports a 10 percent increase in its customer experience rating after using Salesforce.

9. Align Technology (medical devices)

Align Technology, the maker of Invisalign, reports 20 percent revenue growth and smoother customer engagement with Salesforce.

10. ALDO (fashion retail)

ALDO uses Salesforce to personalize its communication with customers one to one.

IT services companies that build Salesforce solutions

Many IT services firms implement Salesforce for their clients and hire a large number of Salesforce developers and admins. Examples include Accenture, Infosys, TCS, Wipro and Cognizant. You can read real interview experiences from these companies on CodersBugs.

Why do companies choose Salesforce?

  • One view of the customer: sales, service and marketing work from the same data.
  • Automation: Flow, approvals and Apex remove manual work.
  • Customization: admins configure it without code, and developers extend it with Apex and Lightning Web Components.
  • Ecosystem: the AppExchange offers thousands of ready-made apps, and a large community of partners and developers supports it.
  • Cloud and scale: there is no server to run, and it grows with the business.

What this means for your career

Every company above needs people who can configure, build and maintain Salesforce. If you want to start, learn the basics of the platform first, then move to SOQL, Apex, Flow and Lightning Web Components. Our Salesforce tutorials cover these step by step, and our company-wise interview questions help you prepare for the interview.

FAQ

Is Salesforce only for large companies?
No. Salesforce offers editions for small businesses as well as for large enterprises.

Do I need to know coding to work with Salesforce?
Not always. Admins configure Salesforce without code. Developers write Apex and Lightning Web Components for custom requirements.

Which Salesforce skills are in demand?
Admin skills, Apex, SOQL, Flow, Lightning Web Components and integration knowledge are the most common requirements.

Watch the video

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